Apple Search Ads Best Practice: Keywords Strategy – Part 2 The Advantages of Self-selected Keywords Although the relevance of the recommended keywords is high, in line with product positioning, just put the recommended keywords is not enough. In Appstore Search Marketing (ASM), CPs must expand the number of keywords by putting some self-selected keywords. Compared to recommended keywords, what are the advantages
Apple Search Ads Best Practice: Keywords Strategy – Part 1 Do Not blindly Choose the Recommended Keywords Recommended Keywords: the keywords that recommended by Apple Search Ads platform Self-selected Keywords: the keywords list that collected or generated by yourself. As a technology company that’s advocating user experience at most, Apple not only creates the most user-friendly products, but also performs appropriate in their services.