Terminology and Data Calculation Formula of App Search Ads

Terminology and Data Calculation Formula of App Search Ads

  Terminology and Data Calculation Formula of App Search Ads App developers that just come into contact with Apple Search Ads may be a little confused with terminology and data calculation formula. DeciMob will give a basic course of Apple Search Ads today.   Data: In Apple Search Ads, there are several important indicators. Impressions: The times that advertisement displays in the first place

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14 Questions to Know before Apple Search Ads Releases in Your Country-Part 1

14 Questions to Know before Apple Search Ads Releases in Your Country-Part 1

14 Questions to Know before Apple Search Ads Releases in Your Country-Part 1 Apple App store offers a platform which makes Apps developers, ASO agencies, ASO Boost teams, Offer-wall teams and many players win together in harmony. Since Apple released the App Store Search Ads in North America, lots of iOS developers, as well as ASO teams, have joined this trend. In this way, many

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DeciMob Released the First Apple App Search Marketing (ASM) Industry Report

DeciMob Released the First Apple App Search Marketing (ASM) Industry Report

DeciMob released the first Apple App Search Marketing (ASM) Industry Report October 5th, 2016, after more than three months test period, Apple released the Apple Search Ads in the United States officially. In the meantime, DeciMob first presented the concept called App Store Search Marketing: referred to as ASM. The data monitoring platform of DeciMob found that since October 5th, 2016, a total of

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Apple Search Ads Best Practice: Keywords Strategy – Part 2

Apple Search Ads Best Practice: Keywords Strategy – Part 2

Apple Search Ads Best Practice: Keywords Strategy – Part 2     The Advantages of Self-selected Keywords Although the relevance of the recommended keywords is high, in line with product positioning, just put the recommended keywords is not enough. In Appstore Search Marketing (ASM), CPs must expand the number of keywords by putting some self-selected keywords. Compared to recommended keywords, what are the advantages

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